Technological resources have generated an unprecedented reverberation of messages in society. Words, images and videos generated at terabytes per second have a global reach and can spread with incredible speed. This means that a single post can have a significant impact on public opinion and people's perceptions of different topics. The reverberation of these messages can have positive or negative consequences, depending on the nature of the content and how it is perceived by society. Therefore, it is important to be aware of the responsibility that comes with disseminating information online and to be aware of the power we have as users of social networks.